Re:act's 2023 program was all about tackling the issue of speeding amongst young drivers aged 17-25. 

Together, my team and I devised a campaign with our central character "Max" who encourages young drivers to consider both their speed and the conditions of the road. Max was inspired by the success of other road safety campaigns such as "Slow For Sam", and research which shows us that younger drivers respond better to humour than traditional road safety messaging. 

We were so grateful to be the winning submission for this campaign! Our designs were featured on billboards across Brisbane during the month of September.