Hoxo // Branding

Practising what we preach - refreshing the Hoxo look and feel.

Intro

Our website and brand ID was about 5 years old - we’d been repeatedly putting a bandaid on rather than fixing the deeper issues with our brand. We knew that in order to prove the value of a brand refresh to our clients, we had to do one ourselves.

The Project

Over the last few years, Hoxo has switched tactics. Our products, people, and vision have all changed significantly, and while we tried to patch up our brand ID as we went along, our brand was just not reflective of what we had become, which was:

- Well-known to the recruitment market and positioned as leaders in the industry
- Offering a different suite of services - to make sure we do less, but better - we moved away from a marketing and branding agency to focus on branding - personal and company
- Adapted vision and mission - we have a clear vision and mission - we're serving the same market but we've really shaped our company to offer real value and address our customer's pain points - many of which we believe other companies aren't able to really fulfill

The Result

An updated, more authentic brand strategy and tone of voice

A vibrant, dynamic look and feel that matches our personality

A clearer understanding of how our products and services click together and how we can best serve our target market

"We are still the same fun business but with a much more refined look and feel after 6.5yrs of existence! So much hard work has gone into this from the team. For me it felt really smooth, which is the sign of a great project!"

- Sean Anderson, Co-founder & CEO, Hoxo