During one of my courses, I was tasked with collaborating on print advertisements for LEGO. Our target demographic comprised adults who had once been avid LEGO enthusiasts but had since outgrown the toy. Our goal was to re-engage them by highlighting LEGO's potential for "rebuilding the world." As the primary graphic designer, I implemented a consistent "then and now" approach across all the ads to illustrate how LEGO evolves alongside its users.

In our campaign, we aimed to resonate with adults who had fond memories of playing with LEGO during their childhood but had since moved on. We crafted ads that emphasized LEGO's ability to inspire creativity and problem-solving, framing it as a tool for meaningful engagement. Through the "then and now" format, we showcased how LEGO remains relevant throughout various stages of life, illustrating its capacity for growth and adaptation. Feel free to explore the ads to see how we brought this concept to life!