Portfolio for GD1 at Malmö University
Malmö district safari
In the group work, I had a more overarching role in compiling the parts we wanted to present, where each part would have its own expression but also be part of a larger common 'profile'. In addition to the layout, fonts and colors have been selected to reflect the location and the parts we wanted to present. The website is built in Squarespace. Also produced: Parts of the copy and image materials.
Group work by: Sebastian Andersson, Josefin Winzell, Hannes Burman, Ella Hardin, Annie Ingelsson.
Self-portrait
For the self-portrait, I spent a long time contemplating what kind of artist/designer would feel both fun to emulate and also reflect something that has influenced me. The choice of Keith Shore came relatively late in the process. I had tried several different options before, including designers and art movements. However, with my background in the restaurant industry and my loose connection as a graphic designer to a Swedish craft brewery, it eventually became quite clear that the Art Director behind Mikkeller's beer labels would be the right choice. The choice also felt fairly straightforward to imitate, yet I could make it my own. Mikkeller has had a mascot for a long time called named Henry, and with a few carefully chosen details from my own style, it's clear that this is indeed a self-portrait. The portrait was created in Illustrator, and the colors and fonts were directly taken from Mikkeller's Brand book to truly convey the feeling.
Book Covers
The task was to create three distinctly different book covers for Hjalmar Söderberg's book 'Förvillelser,' where the only guideline was that the covers should use typography, symbols, and graphic elements, meaning no conventional illustrations or photographs. My three book covers drew inspiration from three different sources: fonts from the time period, illustrative book covers from the 19th century, and the color green, which appears in the book in the form of absinthe and orchids.
Type Specimen
A typography specimen includes background and historical information as well as showcasing the design itself and its uses. I was given Rockwell. Here's a timeline for the Rockwell font:
1910: William Schraubstadter designs a typeface that he names Litho Antique.
1931: Morris Fuller Benton releases an expanded version of the typeface and names it Rockwell Antique. Later that year, Benton releases a heavier variant of the typeface, naming it Stymie Bold.
1934: Frank Hinman Pierpont collaborates with Monotype to create a more comprehensive version of Rockwell, including additional sizes and font weights. This leads to the birth of Rockwell as we know it today.
Bad Design
The task was to find bad design in the local area and analyze it for us to improve. I walked about 20,000 steps that day and couldn't find anything that was bad enough or interesting enough to enhance. However, on the day we finally started working, I happened to pass by the city library and discovered this fantastic little flyer for the Malmö Interplanetary Society.
I felt compelled to do something with it.
Analysis of the original design
The design of the fall program is unclear, cluttered, and lacks hierarchy. There is too much information, especially information that could have been obtained at another time or in a different location. In my opinion, a program or event poster should be clear, easy to read, and capture attention from a distance.
Improvement
I have created a clearer hierarchy in the document. I've emphasized the most important information and created a more cohesive sense of what MIS is involved with. The idea was to create something new and somewhat futuristic, yet with a retro feel. The concept for the colors draws inspiration from the colors of old LCD screens and the possibility for MIS to continue printing their own posters on the same paper.
Genius Loci
"Genius Loci" is a Roman expression for 'the spirit of a place.' The task involves finding a place, identifying what makes it unique, and then using the shapes, emotions, and colors of the place to create a sense of place or location brand. I chose Malmö Central Station, primarily because of the blend of new and old architecture.
History
Malmö Central Station was put into operation in the late 19th century. The glass hall and the City Tunnel were inaugurated in the 2010s. The original train hall from 1891 was replaced by the current one in 1924, featuring its roof constructed using the Hetzer system.
The first station building (terminus building) is white with a plastered facade. Later, the tall building made of red machine-made brick was added. The glass hall, as the name suggests, is constructed primarily of glass with a steel base. The train hall is built from Falu red-painted wood.
Malmö Central was completed in 1858, two years after the railway between Lund and Malmö was inaugurated for the first time. The station was located on the outskirts of the city but close to the ferries to Copenhagen, which departed from the Inner Harbor just in front of the station building. However, the building was largely destroyed on December 14, 1866, in a deliberately set fire.
Orkanen Art Walk
Olle Nyman, Diana 1975
The artwork "Diana" is created by the artist and sculptor Olle Nyman and depicts a representation of a woman formed by abstract shapes and leaves. Nyman often drew inspiration from the environment and the nature surrounding him, which is evident in this particular work. We have chosen to create a companion piece in the form of an extension of the work that flows over the wall and floor. For a complete experience of the artwork, we have also created an audio file with information about both the work and the artist, which can be listened to through a QR code. Group project by: Sebastian Andersson, Kajsa Ericsson, Tova Jarlgren, Felicia Blidö, Erik Böös.
Portrait
Traditional portrait photography in a studio setting. A blend of both harsh and soft lighting, with classmates serving as models.
