About the project
I created a logo for a brand of women's clothing.
Tauras was established in 2023. Brand's motto: minimalism and unisex have their own femininity!
Tauras' main feature - suits for a modern woman. For any height and figure.
For those who want to feel comfortable and stylish at the same time.
Tauras' main feature - suits for a modern woman. For any height and figure.
For those who want to feel comfortable and stylish at the same time.
Tauras is also about a unique approach to women. Each model has a size grid according
to standards, and is also made in several versions for different height (from 145 sm to 210 sm).
to standards, and is also made in several versions for different height (from 145 sm to 210 sm).
![Moodboard for a women clothes brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/aca7ae183438543.653ffa1df3fc8.jpg)
Decision
I proposed a font logo to the client to highlight the brand name.
To design the logo I used a sophisticated serif typeface to show comfort about something familiar and classic, and modified it to match the mood of the brand: uniqueness through atypical letter solutions, elegance through the contrast of thin and thicker contours.
To design the logo I used a sophisticated serif typeface to show comfort about something familiar and classic, and modified it to match the mood of the brand: uniqueness through atypical letter solutions, elegance through the contrast of thin and thicker contours.
![Logo for a women clothes brand](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b75498183438543.653ffa1df329e.jpg)
![Colour palette for a women clothes brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fbedd5183438543.653ffa1e01a61.jpg)
![Shop window design for a women clothes brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cb8cd6183438543.653ffa1e04432.jpg)
![Shop design for a women clothes brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9ff558183438543.653ffa1df24e0.jpg)
![logo Logo Design brand identity Logotype womenswear Fashion identity Graphic Designer Brand Design women clothing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/879f81183438543.65400d7d4e284.jpg)
![Packaging for a women clothes brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/174e38183438543.653ffa1df15cb.jpg)
![Printes catalog for a women clothes brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6cffa5183438543.653ffa1e0373f.jpg)
![Polygraphy for a women clothes brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a41dd9183438543.65400d7d4d171.jpg)
![Billboard for a women clothes brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e395ff183438543.653ffa1e02883.jpg)
![Posters for a women clothes brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ca4311183438543.653ffa1e00b1f.jpg)
Thank you for watching!
Email me on melnikanastasia298@gmail.com or write in Instagram to order a logo.