Haus Wittgenstein | Visual Identity Design

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Haus Wittgenstein | Bulgarisches Kulturinstitut

Visual Identity Design

Haus Wittgenstein is a house in the modernist style on the Kundmanngasse, Vienna, Austria. It "shows remarkably similar characteristics in its obsession with detail and complete disregard for the requirements of the people who are expected to live within it."

Modernist Haus Wittgenstein was designed by the Austrian architect Paul Engelmann and the Austrian philosopher Ludwig Wittgenstein for his sister Margaret Stonborough-Wittgenstein. Engelmann designed a modernist house of three blocks which followed the style of Adolf Loos. Wittgenstein showed a great interest in Engelmann's work and collaborated at the project for over two years on many details. Wittgenstein was very demanding so everyone involved in the project was exhausted. When the house was nearly finished he had a ceiling raised 30 mm so the room had the exact proportions he wanted.

After World War II, the house became a barracks and stables for Russian soldiers. It was owned by Thomas Stonborough, son of Margaret, until 1968, when it was sold to a developer for demolition. For two years after this the house was under threat of demolition. The Vienna Landmark Commission saved it—after a campaign by Bernhard Leitner—and made it a national monument in 1971. Since 1975 it has housed the cultural department of the Bulgarian Embassy.

In this study, you can find the main reasons for the transition from the old logo of Haus Wıttgestein to the new logo and the design ideas of the new logo. Along with the new logo, other corporate elements were renewed; An identity that reflects the institution in its entirety has been created. Colours, fonts, social media usage and all other communication tools have been redesigned and made suitable for today's use. An attempt has been made to give Haus Wittgenstein an identity more appropriate to the value it represents as both an architectural and cultural heritage.