Pre-Launch Money and Mindset
Company | Truist
Role | XD Lead
The Challenge
Create a page that introduces Truist’s financial literacy offerings and dedication to customer care. The site’s intended audience was young professionals and individuals looking for financial information.
The Solution
This page existed on the pre-launch version of Truist.com and was an early demonstration of Truist’s Purpose. The design leads with an opportunity for users to get connected with resources that align with their financial learning goals. However, if a user is unsure where to begin, a quiz on the page allows them to engage with the content and learn about their “Money Personality.” The page also promotes opportunities for users to engage and connect with Truist via the Money and Mindset Podcast and Newsletter.
