Matata — protein smoothies made on the basis of ant protein. They energize and give a feeling of satiety. The packaging concept is based on the fact that ants are one of the strongest insects in the world. They can carry away anything they find. However, the problem is that insect food is too unusual for Europeans. Therefore, a friendly character in the form of an ant appears on the package, which can pick up any of the fruits he likes, this power is transmitted from the insect to the person.