Stone Soup Farm is a small family farm in Hadley, MA. Through the course of the branding process, it became clear how important it was for them to create a logo that felt specific to their land and location, highlighting a sense of place. The hand-drawn feel of the sunflower reflects the care they put into their work, while their distinctive share barn is referenced in the logo and in the strong blue that’s used prominently in the brand.

In addition to creating the logo, we applied the new branding to Stone Soup Farm’s website and worked with them to update their site architecture and CSA signup process.

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