DayDream in Colours : A Lacoste Campaign Proposal

 

Embark on a dreamlike journey with Lacoste, where the world is envisioned through a whimsical lens and a palette of vibrant colours. It celebrates the essence of GenZ mindset, their ability to dream, follow their passions, relish life’s simple pleasures. With carefully curated tote bags, enchanting hues and captivating imagery, the campaign mirrors the creative and vibrant daily lifestyle in Singapore.

 

‘ Daydream in Colour ’ is a campaign proposal for Lacoste, as part of my final year project at Lasalle College of Arts Singapore. It is an industry collaboration between the school and Lacoste Singapore where final year students propose campaign strategies to promote Lacoste products within the guide-lines and brief provided by Lacoste. The objective of the campaign is to promote L.12.12 tote bags to the younger demographic in Singapore. 

The deliverables of this project are centered around the art of visual storytelling of the L.12.12 tote bags with a mix of curated events to promote the campaign,social media contents and meticulously crafted marketing reports.