Building a brand for a not for profit that uses Sports for Development and Soft Skills as tools to educate and empower the girl child
Brand Conceptualisation | Brand Identity | Visual System | Communication Strategy
Challenge:
Between B2B branding and B2C branding, not for profits/ NGO’s typically lose out. With the aim to build a professional organisation in the not-for-profit space, Atoot needed to define its purpose and develop an identity in line with the organisations vision and spirit
Solution:
Establishing Atoot as a brand that not only exudes credibility and global recognition but also emphasises its unique qualities of authenticity and relevance.
In addition to the brand logo and visual system, a communication strategy that is rooted in the brand concept was crafted to ensure the brands seamless transition visually as well as verbally.
Atoot in mindset.
Atoot in spirit.
Dedicated to empowering girls in parts of the world where there are limited opportunities
Creating a community or an ecosystem that is circular; a place where girls are empowered, where they grow, and where they continue to impact other lives by being role models
Driving change at the grassroots
Impact
Atoot continues to strive for excellence in their pursuit to empower and educate every girl child. The students of the Atoot program continue to receive global support and opportunities
Team
Strategy: G. Shreya Rao, Maghan Varkey
Design: Ekta Banodkar, Poornima Badwe, Rima Rao
Year: 2022
