Daywear is a startup, a project that starts from an e-commerce and and aims to rent different types of jewelry.

Elegance and style combine simple, clean but extremely contemporary graphics

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The brand consists of a monogram and logotype.
The logotype appears horizontally centered in relation to the width of the brand.

The distance between the brand and the logo (1/4 of the overall height of the brand) must always be respected.​​​​​​​

The website is minimalistic, photo-centric, and easy to use.
Each page conveys luxury and is consistent with the entire brand identity and tone of voice

Finally, the two main elements of the packaging system are the bags and the wrappings of the jewels and the clothes.
These elements are a fundamental part of the brand communication system.