The meaning of life is to find happiness through continuous exploration and experiences. Repetitive days can lead to a sense of discouragement and a loss of joy in life. Therefore, it's important to learn how to change one's perspective and explore a brand new life of happiness. Based on this philosophy, we founded vivoLife to explore new lifestyles together with our users. We seek different perspectives on life and provide streamlined, practical, serialized products, allowing users to experience the beauty of life and harvest happiness.
We have designed a complete brand system for vivoLife and have brought it to life in our first product series, the Camping Series. We hope to temporarily take everyone away from the hustle and bustle of the city, building a new camp on the outskirts, and embarking on a dual journey with nature.
CLIENT：vivo
CREATIVE DIRECTOR：TinyP
DESIGNER：Yusi Wei / Weilin Li
PHOTOGRAPHER：Qiang Liu
3D DESIGNER：Wenzhuang Niu
MODEL：Weilin Li
YEAR：2023
CLIENT：vivo
CREATIVE DIRECTOR：TinyP
DESIGNER：Yusi Wei / Weilin Li
PHOTOGRAPHER：Qiang Liu
3D DESIGNER：Wenzhuang Niu
MODEL：Weilin Li
YEAR：2023
