Objective: The goal is to create a digital campaign in Lebanon that aims to confront and disrupt traditional gender roles and stereotypes. This will be achieved by emphasizing important data points and integrating the Art of Boo Toolkit.

To accomplish this, we developed a digital social media toolkit inspired by the Art of Boo toolkit. We also produced a series of short films that were released online, showcasing various aspects of gender inequality in authentic settings with professional actors. Each webisode features a humorous character who adds an element of disruption to the narrative.