These banner designs are to advertise Vendor's Row, an area where local vendors can sell food and other items on my school's campus. I designed vertical and horizontal banners to inspire excitement and interest for this service! 

I started this project by sketching items that are sold at Vendors Row. I wanted to create a dynamic composition that showed people in motion while maintaining the food and apparel as the center of attention. The sketches were rough and the people I created went through several rounds of editing and refining to arrive at a place where they felt anonymous and fun without looking noodle-y and strange. 

Each vertical banner is inspired by a season of the year, calling to the fact that Vendor's Row is there no matter the weather! This theme is accompanied by a variety of assets that represent the goods sold at this location.