OTRIVIN POLLUTION PENCILS
As part of their mission to hep every child breathe better, Otrivin Nasal Health was looking for a way to mitigate the impact air pollution has on children's health in India.
We decided to turn the polluted air in India's low income schools into something useful for children: Pencils!
The pencils supported our school children's creative endeavours, while also helping us raise funds to bring cleaner air to even more schools.
As an added bonus, Pollution Pencils was recognised at the most prestigious ad festivals across the world.
We decided to turn the polluted air in India's low income schools into something useful for children: Pencils!
The pencils supported our school children's creative endeavours, while also helping us raise funds to bring cleaner air to even more schools.
As an added bonus, Pollution Pencils was recognised at the most prestigious ad festivals across the world.
I'm grateful to have had the chance to conceptualise, lead, and execute this global project that directly contributed to Wunderman Thompson Singapore gaining a spot in the Top 5 Most Creative Agencies Singapore, while also giving me the honour to be featured in the list of Singapore's Most Awarded Creatives 2023.
AWARDS
2023 New York Festivals, Pollution Pencils, Direct: Products & Services: Healthcare, Shortlist
2023 New York Festivals, Pollution Pencils, DESIGN: Brand Design: Promotional Items, Shortlist
2023 New York Festivals, Pollution Pencils,
2023 New York Festivals, Pollution Pencils, Direct: Products & Services: Healthcare, Shortlist
2023 New York Festivals, Pollution Pencils, DESIGN: Brand Design: Promotional Items, Shortlist
2023 New York Festivals, Pollution Pencils,
PURPOSE: Public Service: Children- Health, Happiness and Safety: Brand, Shortlist
2023 One Show, Pollution Pencils, Green Pencil, Shortlist
2023 One Show, Pollution Pencils, Green Pencil, Shortlist
2023 One Show, Pollution Pencils, Sustainable Development Pencil, Shortlist
2023 One Show, Pollution Pencils, Health & Wellness, Promotional Items, Shortlist
2023 One Show, Pollution Pencils, Health & Wellness, Products, Merit
2023 One Show, Pollution Pencils, Health & Wellness, Design - Packaging, Shortlist
2023 One Show, Pollution Pencils, IP & Product Design, Physical Products - In-Market, BRONZE
2023 One Show, Pollution Pencils, IP & Product Design, Innovation in IP & Product Design, Shortlist
2023 One Show, Pollution Pencils, Out of Home, Brand Installations, Merit
2023 One Show, Pollution Pencils, Out of Home, Innovation in Out of Home, Shortlist
2023 One Show, Pollution Pencils, Design, Packaging - Specialty, Shortlist
2023 One Show, Pollution Pencils, Direct Marketing, Non-Tradtional & Guerrilla Marketing, Shortlist
2023 Caples Awards, Pollution Pencils, PR, SILVER
2023 Caples Awards, Pollution Pencils, Healthcare, SILVER
2023 CLIO HEALTH, Pollution Pencils, Lifestyle, Wellness & Over-the-Counter, PR, GOLD
2023 APAC PR-Awards by Campaign Brief Asia, Pollution Pencils, GOLD
2023 APAC PR-Awards by Campaign Brief Asia, Pollution Pencils, GOLD
2023 APAC PR-Awards by Campaign Brief Asia, Pollution Pencils, GRAND PRIX
2023 Cannes Lions, Pollution Pencils, Brand Experience & Activation: Sectors > Healthcare, Shortlist
2023 Cannes Lions, Pollution Pencils, Brand Experience & Activation: Sectors > Healthcare, Shortlist
2023 Cannes Lions, Pollution Pencils, PR Excellence: PR Craft > Corporate Image, Communication & Reputation Management
Shortlist
Shortlist
2023 Cannes Lions, Pollution Pencils, PR, Culture & Context > Corporate Purpose & Social Responsibility, Shortlist
2023 Madstars (3rd biggest festival in Apac), Pollution Pencils, Diverse Insights Stars/ Pharmaceuticals, GOLD2023 Madstars (3rd biggest festival in Apac), Pollution Pencils, Sustainable Development Goals/ Good Health & Wellbeing, SILVER
2023 Pollution Pencils, 2023 Madstars (3rd biggest festival in Apac), Pollution Pencils, Design Stars/ Communication Design/ Promotional Items, CRYSTAL
2023 Madstars (3rd biggest festival in Apac), Pollution Pencils, PR Stars/ Sectors/ Pharmaceuticals, CRYSTAL
2023 London International Awards, Pollution Pencils, Health and Wellness / Environmental Health, BRONZE
2023 London International Awards, Pollution Pencils, Health and Wellness / Environmental Health, BRONZE
