Red Lobster Merchandising
Over the past four years we have been able to move Red Lobster’s brand perceptions among consumers by supporting exciting changes like the addition of wood-fire grilling and the introduction of the Today’s Fresh Fish menu. We’ve challenged ourselves to take classic promotions like Endless Shrimp in fresh new visual directions each year.
One of our staples with Red Lobster is the Stand Alone Menu, which shows off both new and classic promotional items seven times each year. We have always sought to push the brand in new visual and conceptual directions on both introductory and recurring promotions, and to consistently feature some of the best food photography among casual dining restaurants.
One of our staples with Red Lobster is the Stand Alone Menu, which shows off both new and classic promotional items seven times each year. We have always sought to push the brand in new visual and conceptual directions on both introductory and recurring promotions, and to consistently feature some of the best food photography among casual dining restaurants.
