Client: Mystik Asylo
Project: Brand Identity
The Challenge -
Mystik Asylo, a well-established Polish Greek tavern, faced the challenge of needing a fresh brand image that reflected its unique blend of Polish and Greek culture. The existing brand didn't effectively convey this fusion, and there was a desire to emphasize the bar's social, lively, and time-worthy atmosphere.
Brand Logo Variations
Store Front
The Solution -
To meet the challenge, a comprehensive rebranding strategy was devised, focusing on creating a cohesive brand identity that resonated with the tavern's fusion theme and enhanced its market appeal. A key element of the rebrand was the creation of a logo and a fresh color palette that would capture the essence of what Mystik Asylo stood for.
The Menu
Advertising
The App
The Approach -
In approaching the rebranding of Mystik Asylo, I meticulously merged market research with an immersive understanding of the tavern's distinctive ambiance. The vision for the logo encapsulated the blend of Polish and Greek cultures, cleverly integrating elements from both worlds. The design ingeniously crafted martini glasses, doubling as an hourglass, conveying the fleeting nature of time spent at the bar. The delicate feathers intertwined this imagery, symbolizing both light-heartedness and the passage of time. Additionally, the chosen colors in the logo were a deliberate homage to the national colors of Greece and Poland, seamlessly uniting the tavern's essence with its diverse cultural influences. The iterative testing and refinement ensured the final logo embodied the intended fusion theme, resulting in a compelling representation of the tavern's vibrant and culturally diverse identity.
The Website
Business Cards
Bartender Apron
Merchandise
The Conclusion -
As we conclude our rebranding journey for Mystik Asylo, it's evident that a perfect blend of research and creativity was the key to success. The representation of time through the hourglass-like martini glass and the fleeting essence of each moment portrayed by delicate feathers exemplifies the tavern's lively atmosphere and the time flying away spent at the tavern. Moreover, the strategic use of colors pays homage to the national pride of both Greece and Poland, seamlessly weaving the essence of these cultures into the identity of Mystik Asylo. This transformation perfectly encapsulates the vivacity and unique cultural blend that defines the tavern, inviting all to indulge in a fusion of tastes, experiences, and traditions.
