Road Safety Advertising Project
This project required us to create an effective anti-speeding ad directed at 18-24 year old. Our campaign Fashionably Late told drivers to be intentionally late to wherever they are going instead of speeding to get there earlier. This concept educates our audience on how speeding saves little travel time but increases accident risk. To encourage this message we created an arcade and AR game that encourages drivers to drive slowly and be fashionably late on different road trips.
