Kristen Boelen's profile

Bozal Mezcal Cempasúchil Launch

Bozal Mezcal
SPECIAL EDITION • CEMPASÚCHIL
PACKAGING + ART DIRECTION: KRISTEN BOELEN • PHOTOGRAPHY: BRAD KNIPSTEIN

In keeping with the 200-year-old tradition, the agave hearts
are cooked in earthen pit ovens, later to be crushed and
mashed by hand with a wooden mallet in a canoe. Without
the addition of artificial yeast, fermentation allows the
sugars to ferment. Our mezcaleros then follow the
“Ancestral” tradition by strictly using clay pot distillation to
produce our mezcal. An ancient practice that is synonymous
with the traditions of the local people. In the final
distillation Cempasúchil, a native Mexican flower often
known as marigolds, as well as mandarin peels are dropped
into the bottom of the still to impart floral aromatics with a
hint of citrus.

Alluding to the traditional terracotta copitas sometimes
used for drinking mezcal, we created a series of rustic
ceramic bottles in earth tones. The label is printed on a
naturally flecked paper with an embossed logo, production
specifications, perforated holes, and the batch number
stamp. These elements are designed to signal the tactile
nature of the product and appeal to the specialized craft
spirits drinker. The black, or negro, ceramic bottle of our
Cempasúchil is used to signify the way in which our mezcal
was produced in the Ancestral Style. Marigold flowers have
been purposefully etched directly into the bottle to celebrate
those who have come before us. A sacred flower with bright
aromas, they help guide spirits from their burial place to
their family homes during Día de los Muertos.
Bozal Mezcal Cempasúchil Launch
Published:

Bozal Mezcal Cempasúchil Launch

Published: