Branding, logo design
HOTTO
-
Art Direction : JUPE Design
Graphic Design: JIANG PEI RONG, WEI HSIN JU
Client : HOTTO
Date : August, 2020
Client : HOTTO
Date : August, 2020
-
HOTTO 是一個以天然成分製作護膚產品的品牌，兩位主理人以長年在面膜工廠的經驗，試圖提供消費者新的、更加健康無負擔的選擇。感謝客戶在我們剛起步的時候給予的全然信任，我們很開心一起與客戶完成這樣完整的品牌設計，包含面膜、護手霜、指緣油包裝等等，即使過了三年再回頭看，我們依然對於此次的專案感到心動。
HOTTO is a brand that makes skin care products with natural ingredients. The two managers use their long-term experience in facial mask factories to try to provide consumers with new, healthier and less burdensome choices. Thank you to our customers for giving us considerable trust when we first started, allowing us to carry out a complete design from brand logo, identification, and packaging. It is still exciting to see now. We drew sketch-style natural plants on the auxiliary graphics.
-
HOTTO 可以是給人安心、放鬆、愉悅的感覺，也可以說是一種生活平衡的態度。現在人常處於高度緊繃的狀態，常以競爭的心理 覺得我要用什麼讓皮膚達到最完美，因此產品宣稱的濃度一個比一個高，產品的功效一個比一個多，甚至all in one。但我們的 皮膚真的需要那麼多嗎，是否過度給予也會成為負擔。我們不做過度的宣稱、不盲從潮流。我們希望的是每天只需要短短10-20 分鐘保養，除了皮膚有效改善外，達到放鬆愉悅、更好的狀態過每一天。
HOTTO can give people a feeling of peace of mind, relaxation and pleasure, or it can also be said to be a balanced attitude towards life. Nowadays, people are often in a state of high tension, and they often have a competitive mentality and think about what I should use to make the skin the most perfect. Therefore, the concentrations declared by the products are higher than the previous one, and the efficacy of the products is more than the last one, or even all in one. But does our skin really need so much? Overdosing will also become a burden. We do not make excessive claims or blindly follow trends. What we hope is that it only takes 10-20 minutes of maintenance every day. In addition to effective skin improvement, we can achieve a relaxed, happy and better state to live every day.
JUPE Design www.behance.net/JUPEdesign
