Benefits Roadmap is a brand for an insurance agent that sets people up with Medicare and other benefits.

The objective was to choose a name that stood out from the competition. Other companies have names that indicate that they are the professionals, they point to themselves quite a bit.

So we found a name that expresses what the target audience is looking for: a roadmap and some guidance on how to navigate something new and foreign as they turn 65 and need to sign up for a plan.

The website is designed using Vectyr's Brand Story website framework and built using our proprietary Vortex template. The main message is a little more informal, focusing on getting this task done so they can get back to life.

The logo was created to resemble both a map and a checkbox. This a place you can go to get things done.