TASMU is an initiative by Qatar's Ministry of Transport and Communication aimed at transforming Qatar into a world-class smart city, equipped with cutting-edge digital solutions to elevate the standard of living.

I had the privilege of directing a TV commercial to mark TASMU's launch.

This project presented three significant challenges:

1- Adherence to COVID-19 restrictions: The production had to rigorously comply with health protocols to ensure the safety of all involved.

2- Infrastructure limitations: At the time, the platform's infrastructure was not fully available for testing. As a result, we had to employ creative approaches to effectively convey their message.

3- Creative portrayal of the vision: We needed to find innovative ways to visually communicate TASMU's ambitious vision, emphasizing its commitment to innovation and its potential to revolutionize life in Qatar.

Despite these obstacles, the team worked diligently to create this captivating TV commercial.

Client: MC Saachi Doha/ Ooredoo

Production Company: Ginger Camel

Crew: 

Producer: Nour Al Aswad

Director: Jaser Alagha 

DOP: Vedran Strelar

AD: Eman Mirghani

AC: Amr Masri

Art Director: Willgabriel Roserita

Production Manager: Shadi Maana

Casting Director: Fares Dehbi

Stylist: Ynqarstan

VFX: Boris Goreta

Editor: Akhil Balakrishnan