The task was to brand a new music event for this brief. Creating a brand story for the
festival as well as a distinct Visual Brand Language to reflect the personality and key principles of this brand.

This festival is inspired by an icon, Dolly Parton. I used a quote that says “In Dolly we trust” and used visual hierarchy to indicate that she is worshiped.

the Tickets for the festival and a band that you get when entering the festival.

Branded merchandise that is available to buy at the festival to commemorate the experience. 

Snacks and drinks available at the festival.

Advertisements to promote the festival!