NIKE PLAY - KIDS SPACE ASSETS
Personal project inspired by the Nike Kids 'Never Done Playing' campaign which came out in Oct 2022. Where the creators made really playful 3D assets and animations and applied some to photographs. I have tried a similar concept here. I went with a space theme and tying in various sport themed objects with this, like they did in the original campaign. I also experimented with various clay like heavy texture materials. It was really fun then applying these to photographs creating the illusion of the subjects interacting with the assets.
Overall really fun to work on and I learnt a lot in the process. I hope to create some more super creative, playful work like this in the future!
THANKS!
