Here is an example of how our clear thinking can greatly enhance a product and it’s implementation. The above game packaging was initially brought to us with a very complicated internal fitment to hold the game and contents. The existing fitment required over 20 movements to assemble and we felt that this was too labour intensive and high in fulfilment costs. We re-designed the box to create an internal fitment that was part of the same printed sheet and self erected when the box was formed. Initially we produced over 100,000 units and our re-working of the fitment saved our client over £10,000 in fulfilment and material costs.