SPUN: The Khadi store
Branding
A classic approach towards the brand identity. The logo is an abstraction of the Charkhee; the most iconic element used in the making of Khaadi. The logo is a contemporary interpretation of the Charkhee.
The Store
Weaving a thread of tales….is what is all about the experience for the flagship store for Spun – the handwoven clothing brand. Continuing the weave of threads started by “Mahatma Gandhi” in light of adopting self-reliance during the time of India’s independence; today we continue in the tradition, taking ahead the same philosophy and helping the brand in making its place in today’s accent…. The store is a reminiscent of the then elite class, which is now being adorned by Khadi products (an irony in itself); propagating the handwoven clothing in an elegant manner and in its true essence. Characterized by the small nooks and corners, that associate with the customer subconsciously, helping them connect with the brand more.
Initial proposal
Project images:
Retail-design blog / Archinect feature link:
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