![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e6adf6178006061.64e06c6a2d99d.jpg)
"THINGS THAT APPEAR WHEN YOU STAY" _ PeerAPPear
Once a pickled radish factory, once a sink factory, this space, which has preserved the sense of a 350-square-meter space for over 40 years, was a place of history and character. With the traces of time embedded in the space, which had long served as a part of Jinrye-myeon in Gimhae, the goal of the project was to maintain the original space without compromising the current mood, while transforming the interior into a space that exudes wit and uniqueness.
The location of the space is Jinrye-myeon, Gimhae. Situated at a distance from where most consumers reside, the brand and space were planned with the goal of creating a "space to stay for a long time" from the brand planning stage.
Thus, branding efforts were dedicated to achieving the goal of PEERAPPEAR, which aims to be a space where people stay for a significant duration with a purpose.
The core values that hypt envisioned for the brand are "STAY" and "CONNECT."
The aspiration was for PEERAPPEAR to become a space with reasons to stay for a long time, to connect the value of time and the essence of space, and to bridge the fragmented processes and areas, aligning with the brand's direction.
Crude, But Witty. - A space with rustic beauty and wit
Cafe, But More. - A diverse space brand beyond just a cafe
Culture, But More Contents. - A brand with both culture and content
The essence of the space is about staying. The aim is not just a passing space but a place where people want to stay, gaining positive experiences during their stay. Simplicity with refinement, unpredictability without unfamiliarity—just staying is sufficient.
PEERAPPEAR /
peer - to look attentively, appear - to emerge, begin to show / things that become visible as you stay
"THINGS THAT APPEAR WHEN YOU STAY"
Through the application of various elements to provide consumers with a comprehensive and consistent brand experience, the PEERAPPEAR project was carried out as an integrated process, encompassing brand planning, strategy, branding, space design, and merchandising, leading up to the brand's launch.
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5f2da5178006061.64e06c6a376cb.png)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/be13bc178006061.64e06c6a2cbbd.png)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f28e73178006061.64e06c6a301f1.gif)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9db1ef178006061.64e06c6a310e6.png)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a07ea4178006061.64e06c6a3924c.png)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e16903178006061.64e06c6a2bbf4.png)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bc4b10178006061.64e06c6a39ea7.png)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6f0332178006061.64e06c6a3e2b2.gif)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/97a699178006061.64e06c6a2e78c.png)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/acd437178006061.64e06c6a3863e.png)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/51e879178006061.64e06c6a410a0.png)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5f01e8178006061.64e06c6a36ab1.png)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7ac2ad178006061.64e06c6a3b7e3.png)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/be7c6c178006061.64e06c6a31e23.png)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/860d51178006061.64e06c6a33d67.png)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a4cf8a178006061.64e06c6a400fa.png)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/86cb12178006061.64e06c6a34d8d.png)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e02dce178006061.64e06c6a32d14.png)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e77e49178006061.64e06c6a35e43.png)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/93e32f178006061.64e06c6a2f3d1.png)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8b6049178006061.64e06c6a3d4a7.png)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1ef1ee178006061.64e06c6a3ab25.png)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b90c79178006061.64e06c6a3f398.png)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/aefc1a178006061.64e06c6a3c7da.png)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9164b3178006061.64e06c6a49308.png)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1a6083178006061.64e06e9e84c9b.jpg)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/476770178006061.64e06c6a438ae.png)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/392545178006061.64e06c6a41cf8.png)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a0ca49178006061.64e06c6a42c52.png)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/23a3f7178006061.64e06c6a462dc.png)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/490a51178006061.64e06c6a4dc0a.png)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c7e695178006061.64e06c6a5a7e0.gif)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/00cf68178006061.64e06c6a4a2ec.png)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/de27bb178006061.64e06c6a47225.png)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e57b37178006061.64e06c6a4818f.png)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b352fa178006061.64e06c6a4ecb0.jpg)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fbbf4b178006061.64e06c6a4c06b.jpg)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/25a10d178006061.64e06c6a446ad.jpg)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/16a32b178006061.64e06c6a54e7c.jpg)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5e2c58178006061.64e06c6a45364.jpg)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/414181178006061.64e06c6a4ccbe.jpg)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/975658178006061.64e06c6a4b3e1.jpg)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/426794178006061.64e06c6a537fb.jpg)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e8ade4178006061.64e06c6a51be2.jpg)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/82b097178006061.64e06c6a52b09.jpg)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cdd414178006061.64e06c6a50cba.jpg)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cb6ee5178006061.64e06c6a5f0f6.jpg)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0da20c178006061.64e06c6a4fc5a.jpg)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e38f6b178006061.64e06c6a5e329.jpg)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/defb5d178006061.64e06c6a597a4.jpg)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/31e942178006061.64e06c6a587a7.jpg)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/51c44c178006061.64e06c6a57848.jpg)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8e1bd6178006061.64e06c6a5d255.jpg)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5a2f97178006061.64e06c6a5c4c8.jpg)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6fc66f178006061.64e06c6a60a84.jpg)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0b525d178006061.64e06c6a5fd2d.png)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/42a180178006061.64e06c6a5b878.jpg)
![branding cafe Logo Design brand identity Space design strategy Cafe design coffee shop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7b7626178006061.64e06c6a56343.jpg)