Reddit: Formative Opening Titles
Few companies have made as large of an impact on internet culture as reddit, which is why we couldn’t have been more excited to work with them on creating the title sequence for a new original web series called Formative.
After receiving the brief about the show, our CD Zac Dixon starting developing an idea that captured the forward thinking nature of reddit and internet culture, but showcased a formative moment that happened in the past. He decided to create a digital timeline (signified by the red line) that could move back through the different stages of and idea. We started with some quick thumbnail sketches, and then jumped right into designing style frames.
From the polished finished product, the code being written, the layout being designed, and finally reaching that formative synapse in the brain, Zac established the feeling that the rest of the show expounds upon.
This concept flows throughout the entire sequence, and is again visually summed up in just a few seconds in the show title animation.
Project Credits:
Creative Development: IV Studio
Executive Producer: Samuel Cowden
Producer: Austin Harrison
Executive Creative Direction: Zac Dixon
Reddit Creative Direction: Stephen Greenwood, Jordan Oplinger
Animation/Design: Zac Dixon
3D Artist: Maxwell Anderson
Sound Design: Defecto Sound
Music: Cody Fry
