Navigating the App Store: How to Optimize Your Mobile App for Discovery and Downloads

App store optimization (ASO) is an irremovable step in mobile app development. It is the finishing touch to your mobile app.

If you do not take ASO seriously, your app will get lost way down under the pile of thousands of apps.

With ASO, you are ensuring that your app is at the top of the pile, making it easier to find for your target audience.