2023
TOP 8 JAWARA MUDA: CREATIVE BRAND CAMPAIGN
#sincerealysoco 4 Bestie is Sociolla's campaign strategy for their app, SO.CO. SO.CO is known for having the most real for everything, including real reviews of beauty products and skincare, real reward, real user, and real picture. We want to connect SO.CO with besties with their realness with desired respond they using the app, not just download it only.
For our awareness, we targeted people who don't shop at Sociolla and don't have SO.CO apps to give them awareness about Sociolla. For SO.CO users, it is unnecessary, but It can be used to tap in more with them. As our tagline #sincereallysoco 4 bestie, we want to make a story of 2 besties that gives real solutions for their problem with SO.CO.
The main campaign is targeted to 2 types bestie, the offline store and non-offline store besties. We make a digital banner that reveals the product review first and blurred the product. The product is being real when the review speaks which the same as#sincereallysoco 4 bestie who being real with review. For our bestie who did not go to Sociolla onsite, we put our campaign at billboard and website ads banner.
Intergrated from our main campaign, we reveal #sincereallysoco 4 bestie review and force Bestis to read it first which gives them a clue what kind of product it is.
As we want to keep it engage, we make several content planner that inspired by SO.CO itself
Tim Kami Berdua
Copywriter: Tan Aileen. Y
Strategic Planner: Isabelle Vanessa Lie, Tan Aileen. Y
Graphic Design: Isabelle Vanessa Lie
