作品名称 I 钓台御品景祺白酒
作品种类 I 白酒
创意总监 I 彭伟
设计师 I 周玉鑫
设计助理 I 黄静
摄影师 I 邸国伟
钓台御品是钓鱼台食品生物科技有限公司旗下高端酱香型白酒品牌，产自茅台镇酱酒核心产区。
Diaoyutai Yupin is a high-end soy sauce flavor Baijiu brand owned by Diaoyutai Food Biotechnology Co., Ltd., which is produced in the core production area of Maotai Town soy sauce wine.
钓台御品的皇家风格自然是深入人心，属于基因式的存在。本次包装设计灵感来自中国故宫中的皇家屋檐元素，结合现代审美设计语言，形成瓶身精致的屋檐菱角造型，与盒身皇家装饰性元素，搭配中华龙文化贯穿其中。将繁复的传统元素通过极简主义与功能主义处理，在更远的距离观察，使产品的识别能力得以加强，同时具备优良的细节观赏功能与产品使用体验。
The royal style of Diaoyutai Yupin is naturally deeply rooted in people's hearts and belongs to the genetic existence. The inspiration for this packaging design comes from the royal eaves elements in the Forbidden City of China, combined with modern aesthetic design language, to form a delicate bottle shaped eaves with diamond corners, and combined with the royal decorative elements of the box body, Chinese dragon culture runs through it. The complex traditional elements are treated through Minimalism and functionalism, and observed at a longer distance, so that the product recognition ability can be strengthened, and at the same time, it has excellent detail viewing function and product use experience.
将中国最为传统的“中华龙、故宫元素”中细腻的元素，附着在双手赠礼的方寸盒上，这将中国白酒发扬光大，传递了做文化使者，结天下友人的礼仪之邦。
The delicate elements of China's most traditional "Chinese dragon and the Forbidden City elements" are attached to the two handed gift box, which will carry forward Chinese Baijiu, pass on the etiquette of being a cultural ambassador and making friends all over the world.
