HP was one of the sponsors of the Planeta Terra Festival, one of Brazil's main music festivals. To create a new impact with its presence, they decided to bring the act of taking pictures to a new level: why not include the music, the crowd energy and even the weather in your picture?
Almap/BBDO comissioned Cricket Brasil to bring this idea to life, what resulted in a very complex and enagaging action. I was responsible for three aspects of the job:
- The AS3 waveform visual component used in all applications, which could process both live audio input and recorded data.
- The recording app, built with C++/openFrameworks, that recorded the live audio of the festival to optmized files, which were then consumed by another application running on several notebooks inside the tent.
- The video wall application, which allowed the visitors to take pictures integrated to the live audio waveform, as well as it's controller application, which resided in an HP Split notebook. Both applications built in AS3/Air.
- The recording app, built with C++/openFrameworks, that recorded the live audio of the festival to optmized files, which were then consumed by another application running on several notebooks inside the tent.
- The video wall application, which allowed the visitors to take pictures integrated to the live audio waveform, as well as it's controller application, which resided in an HP Split notebook. Both applications built in AS3/Air.
Thanks to the action, the HP tent kept gathering visitors during all the event, with more than a thousand pictures created, both in the video wall and in the notebooks.
Client: HP
Agency: Almap/BBDO
Produced by: Cricket Brasil
