Live Free, Live Light
Client: 8750 Creamery
Issue: Lack of product sales & brand awareness
Objective: Create a campaign to showcase the brand benefit of 8750 Creamery to bring brand awareness & improve sales through connecting with customer’s indulgence to frozen desserts.
Idea: Our brand story is to show to the target audience that indulging a frozen dessert is not wrong. Instead of consuming the usual sweet & sugary ice cream, opt for 8750 creamery frozen dessert instead. It is 95% fat-free, thus making you feel light & not guilty for eating such a dessert. The campaign art direction is inspired by Yowayowa’s photography.
Solution: “Live light, Live free with 95% fat free.”
