Elisabeth is an out of the box thinking life coach. When she knocked at our door, she was fed up with all of the previous six (!!!) visual identities she used in her coaching career. Mainly because they all had a 'new agey' feeling to them that didn't represent her way of working.
This down to earth life coach, mostly working with serious business men and inspired by timelines and mountains, needed a different approach in life. We designed a logo that isn't really a logo but the start of a new line. Because of her versatility and her urge to change everything all the time, we designed an identity that is always changing. For example: she now has four different business cards (that she even uses in her coaching lessons to depict different stages in someones life).
