HUR - BRAND IDENTITY AND PACKAGING DESIGN

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HUR - Brand identity and packaging design

HUR, a brand that embodies the essence of paradise through women's modest clothing. The name itself, "HUR," is a tribute to the women of paradise, symbolizing their grace, elegance, and inner beauty. As a graphic designer for this brand, I have passionately infused elements that resonate with our vision.

Our logo, carefully crafted in Arabic calligraphy, embodies our Middle Eastern heritage. It serves as a reminder of our commitment to the region, understanding the cultural nuances, and embracing diversity. The elegant strokes of the logo symbolize the flowing grace of our clothing, while the distinctive design makes HUR instantly recognizable and memorable.

Our typography exudes sophistication and modernity, reflecting the contemporary aspect of our brand. The fluidity of the Arabic calligraphy in our logo gracefully intertwines with the Latin characters, blending cultures to create a seamless connection with our Middle Eastern audience.

HUR transcends beyond just clothing; it is a statement of empowerment and individuality. Our brand conveys the message that modesty is not a restriction, but an embodiment of beauty and strength. Through HUR, we redefine the perception of modest wear, encouraging women to express their personalities and stories through fashion.

We have carefully chosen the colors to evoke a sense of warmth, joy, and positivity. The vibrant orange represents energy, passion, and creativity, symbolizing the sun's radiance that shines on paradise. Paired with soothing beige, which signifies elegance and tranquility, our color palette forms a harmonious balance that embodies the HUR spirit.

Rooted in Dubai, the dynamic hub of the Middle East, HUR celebrates the rich cultural tapestry that shapes our brand. We embrace the traditional values of modesty while infusing contemporary fashion trends to create a unique and empowering experience for every woman. Our commitment to sustainability reflects our dedication to preserving the beauty of paradise for generations to come.