"Opera Ballet Theatre" is a design project performed as a rebranding task. During the ideation of the concept, various theater terminology and ballet movements were thought of as a logo. However, taking into account that many fields of art are united here (theatre, music, clothing, stage decoration etc.), being satisfied with a specific figure might not be a successful result. As the famous Anna Pavlova, who devoted her life to this field, said: "Ballet is difficult to express, so we just dance."
A typographic logo, a modern concept method, was used here, avoiding expressing all the art fields and the feelings experienced during the dance in some laconic form. It is also a way of expressing many arts as a unity.
The logo was developed with a special principle based on the module and system built for the brand. The arrangement of the letters with the intended system, with increasing space, reflects the independent self-expression in opera and ballet and the endless touches of the arts that form a unity. The logo is dynamic and also has a quiet elegance.
The principle used in the logo is continued as stylistics in brand design. These applications especially help to be remembered and felt in multifaceted design work.
There are application versions of the concept.
