Martin Marvelous's profile

mönstR promopro - the modern bell pull

Promopro is an unique item, meant to be a promotional product for the brand mönstR.
 
The idea was to establish an annual contest amongst designers and artists to generate
hype when launching mönstRs new theme of the year.
 
Promopro is in that sense part of a brand strategy for mönstR embroidery.
 
(Branding & identity, fall semester 2013, AHO).
The bell pull is commonly found as a decorative element in Norwegian homes
since the late 19th century. Historically the bell pull was used to summon servants e.g. 
 
mönstR promopro - the modern bell pull
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mönstR promopro - the modern bell pull

Using and distorting the pattern of a traditional bell pull, I created a modern light reflector in plexiglas.

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