Cryptid Crew - a fashion doll line pitch
Cryptid Crew is a fashion doll line marketed towards children ages 8-12. The characters wield powers of famous cryptids from around the world to protect Earth. Aimed to be a mix of magical girls, monsters, and superheroes, Cryptid Crew is targeted at all identities and emphasizes inclusion and cultural celebration.
All concept development work
This pitch was completed over a 10 week period from concept to final slides. All concept development work is below with initial silhouettes, color tests, and alternate outfit concepts.
