Credit by: Lee Bin Horng / Goh Yong Liang / Nicole Teo Shung Ern / Chu Zi Xin

The objective of this campaign is to grow Photobook’s Brand awareness by displaying the importance and beauty of nurturing business relationships through corporate gifting during festive season.

The economy is still weak for this year and is the process of restructing and recovery, this campaign is to encourage each other to do better together, to be positive and hardworking to go through the hardships together.

They are known for their leaping ability, they jump or spring a long way, to a great height, with great force to a destination. A leaping rabbit matters to business as they have a vision; they are lively, positive, full of energy, they jump to a greater height and will reach to a new milestone in which they can achieve boundless opportunities such as trust, long-term relationship, and common purposes together between two different organizations which makes them leap “to a greater height”.

All of items will include inside this packaging. The packaging design will have 4 layer with gongxifacai *this chinese wishing words*. Inside also will include a greeting card 

1 the botton layer will put angpao
2 layer chopsticks / chopsticks rest / sauce dish
3 layer Bowl & greeting card
4 The top layer will be the plate & spoon.