BioBag Retail Packaging
Print Design • Packaging Design
______________________________
Role: Packaging Designer
Tools: Photoshop, Illustrator
Scope: Packaging for 12 Retail Products
Goals: The goal was to extend the new brand identity to easily recognizable packaging and convey the idea of a "green" product line.
Challenges: Due to regulations in using the words "compostable" and "biodegradable," there is a heavy amount of needed disclaimer text and associated regulatory logos. And some large retailers, like Amazon and Whole Foods, have specific specifications for selling products through their channels. The biggest challenge was combining these requirements while maintaining consistency and upholding the brand identity.
Tools: Photoshop, Illustrator
Scope: Packaging for 12 Retail Products
Goals: The goal was to extend the new brand identity to easily recognizable packaging and convey the idea of a "green" product line.
Challenges: Due to regulations in using the words "compostable" and "biodegradable," there is a heavy amount of needed disclaimer text and associated regulatory logos. And some large retailers, like Amazon and Whole Foods, have specific specifications for selling products through their channels. The biggest challenge was combining these requirements while maintaining consistency and upholding the brand identity.
______________________________
BioBag updated its retail packaging as the first step in a new brand identity. The packaging also needed to be modernized as distribution expanded to include more national retailers to have better appeal to a larger, less niche consumer market.
The background leaf image represents the product line as a "green" alternative to regular plastic. The coloring also matches the brand's primary green color. Each product has a main image depicting its use and contains the brand's green and distinctive color. Some products have multiple quantity offerings—using the same photo shows the correlation.
The long-term goal had been to establish the brand colors as green and orange. The yellow in the logo would eventually transition out, with the logo itself updated down the line. The primary product in each retail category is the brand's orange. This color use helps establish the brand identity in the products where distribution is the widest. The remaining products are assigned red, blue, green, and brown. These are chosen based on competitor research allowing the product to stand out on the shelf.
A bold, uppercase sans-serif font choice for the product name allows easy recognition on the retail shelves. The subheadings are more informative about the product and are in the same font in a thin weight. This combination keeps the font use consistent and establishes a typographical hierarchy for the brand.
The layout of the extensive body is out of necessity. To legally call the product "compostable," meeting a few requirements is necessary. These requirements include a "for best results" section and canned regulatory copy. The placement and layout of the text also relied on close collaboration with the print shop and retail establishments—including Amazon, Target, Wal-Mart, Costco, Whole Foods, Chewy.com, and PetCo.
