Here is the 1st module's final project of the Revolution School of Digital Arts' 3D Professional Formation with Blender. The objective was to create a 3D piece as part of the marketing campaign of a fictitious elementary school known as RevoKids to promote its yearly science fair. The 3D scene should carry a planetary motif and display some cartoonish style.
MEDIAS
I opted for showcasing three media formats â poster, website, and Instagram story.
PROCESS
I began searching for references and doodling exploratory sketches. The idea of an astronaut dinosaur discovering science in space came up to me. Since the target audience (kids) like dinosaurs and astronauts, it seemed like a good starting concept. Then, I went to thumbnailing.
MOODBOARD
Since elementary school students aren't babies anymore, I decided to apply some degree of realism without missing the cartoonish proposal, especially in lighting and texture. I believe it supported the scientific theme. Reality is all about physics, after all.
SKETCHING
I gave the dinosaur mechanical claws to collect samples for scientific studies. I also tried to imagine some planet concepts. I ended up with some fun ideas like a donut-shaped world, an aquarium world with a native nautilus, an orange world, a Pac-Man world eating its moon, a bunny world and its half-eaten carrot satellite, a neuron world, an atom world, and even an egg-shaped world of alien chickens. I had to discard most of the sketches, but you can check some of them below.
ALTERNATIVE CONCEPTS
I tested a couple of concepts that somewhat differ from the final product â from a more cartoonish-looking dinosaur to an icosahedral space helmet.
I also tested an alternative idea involving an egg-shaped world and an alien chicken spacecraft. I thought kids would find it fun. It didn't go forward.
THUMBNAILING
Initially, the scene was about an astronaut dinosaur interacting with a bacteria-like alien, but I changed it to an atom-like artifact.
BASEÂ & LIGHTING
Setting the base elements in 3D with primitive forms was crucial to visualize and refine the final composition for lighting, rendering, and post-production.
THANKS
Thank you very much for your attention, and a big thanks to the Revolution team for all their support and feedback.
