Aroma stone & Rest oil
Temple
2023
Designer
MARK CHOI (TAEK-JIN CHOI)
JIMIN KIM
SOON-WOOK YEOM
JAE-WOO PARK
with Temple's product design team
"Temple" is a brand that develops products for the ultimate comfort of women, with women as its main customers. Temple's product line-up is sportswear and everyday wear, and products for health and space.
Mark&draw worked on the project while thinking together about the consumer experience Temple wants to create. Temple wanted to leverage a sympathetic BX using scents to deliver the brand's message and image to customers.
Numerous brands are marketing various scents to convey their images and stories, and are releasing various products related to them. Among these brands, Mark&draw thought about what differentiates them to deliver Temple's brand. We wanted to provide the ultimate fragrance for relaxation, not just a good scent, to show the authenticity of Temple, which is contemplating ultimate comfort for tired modern people.
We tried to find Korean perfumers who can collaborate and various developers who can produce and supply scents to develop scents only for temples that help us relax, and we found Korean manufacturers who met our requirements and collaborated. They used their blending technology to choose various benefits such as a deep sleep, concentration, and stress relief needed for tired modern people's rest, and to develop fragrances only for Temple with these effects. "Rest oil" is a scent for Temple created through countless efforts during that period, which can help modern people who cannot sleep easily with a warm scent like sunlight to have a comfortable and deepsleep.Mark&draw thought that the scent developed over a long period of time for Temple's differentiated brand experience should be delivered in Temple's own new way, rather than in a typical oil bottle to customers.
"Aroma stone" is for new aromatherapy designed from these concerns.Existing products used for aroma therapy include aroma diffusers, insense sticks, and gypsum air fresheners, which required fire or electricity to use, or had to go through a complicated process to purchase and use the right products needed.
However, the Aroma stone is an easier, more convenient and eco-friendly aroma therapy because you can enjoy beautiful scents without using fire or electricity. The aroma stone is composed of a container for storing oil inside and a plaster stone, which allows you to enjoy a relaxing time with a beautiful scent when you drop oil on the plaster stone at the top. It's beautifully designed like a craft, so it's designed to permeate naturally with the scent in the space and fit naturally anywhere. Stone's long container is designed not just for its beautiful shape but also for storing oils for aromatherapy inside. This design is the result of our consideration to reduce the inconvenience of finding a separate oil every time we do aromatherapy. Aroma Stone designed a package containing Temple's brand identity to convey Temple's brand experience along with scents. Made from eco-friendly materials, the stone is packed with scent specific to the temple and served to customers.
Mark&draw helped Aroma stone and Rest oil lead to mass production so that Temple's new way of relaxing can be delivered to customers as is. Together with strict QC, we have helped design and mass-produce molds successfully, and we have enabled Temple to successfully sell them. After the project, Temple led to an additional lineup expansion of "Rest oil," an oil for relaxation, and Mark&draw selected new scents for relaxation for the temple and completed Temple's aroma product lineup with a new package design for this scent.
Aroma Mountain is a product that changes the scent of the room by dropping oil on the plaster stone.
It is designed as an emotional object so that it can naturally blend into the space with the scent.
We designed the temple's identity for the Korean brand Temple that provides comfort.
Aromatherapy requires many products such as oil and gypsum stones. Mark&Draw designed to contain everything for aromatherapy in one product to minimize the waste thrown away by these products.
It is designed to minimize discarded objects and packaging materials, and it is designed to consider the comfort of the Earth as well as the comfort of the user.
We designed the package with warm sensibility so that Temple can fully convey the scent and mood to customers with aroma stones. In addition, the environmental pollution is minimized while reducing the risk of damage by using eco-friendly cushioning materials.
Mark&draw helped Temple complete its lineup for aromatherapy. Working with perfumers who blend essential oils, we selected the best oils to help relax for the temple, and we did branding and packaging work.
Designed by Mark&Draw Studio
