Visual identity & Branding
A NEW GENDER ERA
“The Hellenic League for Human Rights and Gender Alliance Initiative are joining their forces to tackle persisting gender stereotypes and to provide alternative positive narratives on gender in Greece.Living in a New Gender Era: Deconstructing Gender Stereotypes – Redefining and Developing New Aspects of Masculinities and Femininities” is a project aiming to tackle persisting gender stereotypes and to provide alternative positive narratives on gender in Greece. The action focuses on deconstructing gender stereotypes especially in young audiences as well as in sites of public discourse, i.e. the media and advertising.
LOGOS
The circular shape symbolises completeness, unity, and inclusiveness. It represents the idea that individual parts fit together to form a cohesive whole. Puzzle pieces represent different elements, ideas, or individuals coming together to create a unified solution. They highlight the idea that each piece is unique and necessary for the complete picture.The colors used in a round puzzle logo are vibrant and diverse, reflecting the diversity of ideas, people, or solutions being brought together. The colors are complementary and represent different categories or aspects within the gender spectrum and it is inpired by the colors of LGBTQ flag.
BANNERS
A Banner with people holding holding each other is a visual representation of unity, solidarity, and togetherness. It features a circular shape with stylized figures or silhouettes of people arranged in a circle, connecting with the adjacent individualsInside the circle, there are general stylized figures of people. These figures may be gender-neutral or depict diverse individuals to reflect inclusivity. Each figure is connected to the next by their extended hands, forming an unbroken chain. This symbolizes cooperation, support, and collaboration.
Connect
Made for HLHR
