My thesis was on advertising, teens and self-esteem. For this thesis a company named ‘B.U through fashion’ was created and its teen awareness campaign magazine was named, ‘Closer'.

‘Closer‘ Magazine is an awareness campaign magazine aimed at teens. It is made of ‘real personalities, real girls, true fashion.' This study did not blame and did not focus on adverts as the cause of teenage problems, but focused on how to help teenagers believe more in themselves and it also emphasized on the importance of personality.

The idea was that of an online teen magazine made of spontaneous and candid photos of different women and teenagers. First, a photo of the person was taken without them noticing. Then, after showing them their photo, interviews about the photo taken and also about themselves, were carried out. This means that they created the magazine and that the photos used showed their personality with no poses, no retouching and nothing fake. This teen magazine aims to show different personalities and to help teenagers understand what means being you through fashion and through your own personality. Apart from the online magazine, the campaign also included posters, which used each participant in the magazine with the adjectives given.

The aim of this research project was to make a different awareness campaign to help teenagers be ‘models‘ with their personalities while having self-esteem and self-confidence subtly advertised. Questions like these led me to this project; How to raise awareness in order to show that one‘s personality can be given more importance than looks? How can I show everyone as he/she is, and threat him/her as a star, and most of all, let teenagers be who they really are? Finally, this campaign can be found on Facebook.