The logo is inspired by the A and T letters of the system as well as the cross in the Greek flag. It is meant to represent dynamism yet the very structured lines recall the strict grid-like foundation of classic Greek architecture.
CHALLENGE
Redesign the visual language of the public transportation system in Athens, Greece. The goal is to make all deliverables as user-friendly as possible for a large target audience.
SOLUTION
The entire system was inspired by the rich visual history of Greece. The Golden Ratio proportion was used in different visual elements. The color scheme was inspired by the architecture as well as by the sea.
MEDIUM
Adobe InDesign CC, Adobe Photoshop CC, Adobe Illustrator CC
The map redesign combines the Metro Rail, Commuter Rail and Tram system that currently exists in Athens, Greece. The background of the map is a very simple grid system to let one easily pinpoint their destination. This also corresponds to the brochure.
Travel Sized Map and Brochure
The small map and brochure folds to fit neatly in a standard pocket. The map on one side is readjusted to make sure no graphic elements are obstructed when folded and the other side holds more information about top places of interest around Athens.
Icons were based on the Golden Ratio grid as inspired by Greek architecture.
Transit Tickets
In Athens, the public transport system has many different types of tickets, depending on the length of validity as well as the area of Athens you can go. Each ticket is designed with a different color to help people recognize the types. The unusual shape is meant to make it easy to find amongst a stack of cards, buried in a bag, as well as for those who have poor eyesight (they can feel the uneven corners to know it's a train ticket).
The mobile app accompanies the larger wayfinding system. Users can explore the city digitally using an app with graphic elements that are already familiar to most users. There are small touches that complete the branded experience.
Apart from the loading screen, there are just four main screens that users can navigate to at any time.
Users can type a location on the map area and get directions to and from that place.
They can also learn about points of interest in the city before viewing a live transit map that shows them how to get to that place. The map looks like the print version they will see so they can make the psychological connection between the two.
