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[EN-US]
In this project, we developed an exclusive Illustration System for the Yogapp brand, encapsulating the essence of fluid movement and inner connection promoted by the platform. Each illustration is a vivid expression of Yogapp's philosophy, serving not only as captivating visual elements but also as valuable tutorials for posture and stretching for users. With fluid lines, vibrant colors, and a close coherence with the brand identity, our illustration system invites users to explore and connect with their yoga and meditation practice safely, confidently, and inspiringly.
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[PT-BR]
Neste projeto, desenvolvemos um Illustration System exclusivo para a marca Yogapp, que encapsula a essência do movimento fluido e da conexão interior promovidos pela plataforma. Cada ilustração é uma expressão vívida da filosofia da Yogapp, servindo não apenas como elementos visuais cativantes, mas também como valiosos tutoriais de postura e alongamento para os usuários. Com linhas fluidas, cores vibrantes e uma estreita coerência com a identidade da marca, nosso sistema de ilustrações convida os usuários a explorarem e se conectarem com sua prática de yoga e meditação de forma segura, confiante e inspiradora.
![ILLUSTRATION Digital Art Drawing artwork digital illustration Character design concept art digital painting photoshop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a39c04172540241.65df9d8540e5b.png)
![ILLUSTRATION Digital Art Drawing artwork digital illustration Character design concept art digital painting photoshop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d4035f172540241.65859e4521803.png)
![ILLUSTRATION Digital Art Drawing artwork digital illustration Character design concept art digital painting photoshop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e92179172540241.657b1a21a42da.png)
[EN-US]
We've opted for two variations of illustrations for Yogapp, each embodying the same essence. One set will be tailored for advertising materials, while the other, more flexible, will be used for animations and tutorials within the app interface.
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[PT-BR]
Optamos por duas variações de ilustrações para o Yogapp, cada uma incorporando a mesma essência. Um conjunto será adaptado para materiais publicitários, enquanto o outro, mais flexível, será utilizado em animações e tutoriais dentro da interface do aplicativo.
![ILLUSTRATION Digital Art Drawing artwork digital illustration Character design concept art digital painting photoshop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ab3c46172540241.6585cb9fc94a4.png)
![ILLUSTRATION Digital Art Drawing artwork digital illustration Character design concept art digital painting photoshop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c0d5e0172540241.65848e72cae42.png)
![ILLUSTRATION Digital Art Drawing artwork digital illustration Character design concept art digital painting photoshop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5f6312172540241.65e63c44e28e1.png)
![ILLUSTRATION Digital Art Drawing artwork digital illustration Character design concept art digital painting photoshop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/719b3f172540241.65e624722def3.gif)
![ILLUSTRATION Digital Art Drawing artwork digital illustration Character design concept art digital painting photoshop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c75683172540241.65e3db829d9eb.png)
![ILLUSTRATION Digital Art Drawing artwork digital illustration Character design concept art digital painting photoshop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cd2e31172540241.65e3db829cc22.png)
![ILLUSTRATION Digital Art Drawing artwork digital illustration Character design concept art digital painting photoshop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b97c4e172540241.65df9d8541ac1.png)
![ILLUSTRATION Digital Art Drawing artwork digital illustration Character design concept art digital painting photoshop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4c6f74172540241.65e7605fa60a7.png)
[EN-US]
Fui inspirado pelo equilíbrio e movimento gerados pelo yoga. Os personagens apresentam formas esticadas, refletindo os desafios das posturas yogues. As cores vibrantes transmitem serenidade, enquanto os elementos de fundo são discretos, permitindo que o usuário direcione sua atenção para as ilustrações em primeiro plano.
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[PT-BR]
I was inspired by the balance and movement that yoga creates. The characters feature elongated shapes, reflecting the challenges of yoga postures. Vibrant colors bring calmness, while background elements are understated, allowing users to focus on the foreground illustrations.
![ILLUSTRATION Digital Art Drawing artwork digital illustration Character design concept art digital painting photoshop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9b6fa5172540241.65ddeafa0ddd6.png)
![ILLUSTRATION Digital Art Drawing artwork digital illustration Character design concept art digital painting photoshop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5e8883172540241.658492bd05505.png)
![ILLUSTRATION Digital Art Drawing artwork digital illustration Character design concept art digital painting photoshop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/18efdf172540241.6585eba786109.gif)
![ILLUSTRATION Digital Art Drawing artwork digital illustration Character design concept art digital painting photoshop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9c2344172540241.6585eba786ea9.png)
![ILLUSTRATION Digital Art Drawing artwork digital illustration Character design concept art digital painting photoshop](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8d3c9b172540241.65d90d434ab4f.png)
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