General Mills
Consumer Packaged Goods
General Mills has became a more recent freelance client of mine for online ad work and design of consumer packaged goods. The actual final document with dielines and the other intricate necessities of printed CPG work was handled by Schawk in Minneapolis. I developed a lot of the creative and sent off the master file to internal creative teams and external agencies / production houses. This work included aspects art direction, design, lettering, and illustration. Some of the work I produced was for consumer research and thus did not necessarily see the light of day in the final form I delivered it in.
