Reposition - Visit Scotland

 

Scotland, for this brief, has been transformed. From the tartan, trainspotting, knife crime orientated stereotype that Scotland has onece been associated with, to it's rejuveniation in this campaign which see's as the new, vibrant, excotic and unique tourist destination. The target audience I had in mind when creating these posters were based around American, Asian, Middle European nations, anyone unfamiliar with the steretypes Scotland has gained and who will see the campaign from a fresh perspective