Creation of naming, branding and brand applications for a biotechnology company.
The project
Naming and branding project that we carried out in 2021 for Marbyt | Smart Solutions for Biotechnology, a biotechnology company located in Murcia, Spain.
The challenge for the company, which started as a start-up, was to carve out a niche for itself in a competitive market that was difficult to access. The founders needed a corporate image and a brand name that reflected a modern and innovative company that denoted exactly the aim of the project and also attracted a mature and professional public within the fields of technology, innovation and research.
From Manxa studio we worked on the project completely from scratch, from ideation and conceptualisation of its name; "Marbyt" whose name construction directly appeals to a sea of data, in which all the favourable factors for technology and biotechnology to create common projects are present; creation of its claim, "Smart solutions for biotechnology", a claim adapted to the international market that defines the raison d'être of the brand, as well as the complete branding, its corporate identity manual, together with the choice of corporate colours and typography, and its look & feel both in general and for social networks. Subsequently, we created a series of brand applications in print format such as flyers, roll-ups and bookmarks, to be used at the different trade fairs in which they participate.
A project from start to finish that demonstrates that branding has an essential importance and is fundamental to stand out in a competitive market and define in one view the industry in which it operates and the values attributed to the brand.
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